vina and branch
vine and branch
In a world of chaos, we provide stability amongst the noise. Through our mission of servitude to Christ, we look to inspire and uplift the world through actions directed by the eyes of God.
Vine and Branch is a reminder and statement of our redeemed identity, freely given through the blood of Christ. Each garment is exceptionally crafted to represent the intimate connection we share with our Savior. We believe it is our humble duty to testify the Truth at every opportunity. Join us on our journey. Speak boldly, and fear only God, for nothing is impossible when we walk with conviction beside Him.
value
With a vast population of religious followers, Vine and Branch seeks to build a community of consumers that are passionate about their beliefs and the way they present them. By focusing our energy on quality and lore, we plan to build a passionate community that represents our vision and speaks to it through their love for the experience that we plan to deliver.
This experience is felt in our marketing, shopping, and reception of our product. We will lean into creativity and care in the ways we implement our tertiary applications to ensure quality in everything that we produce.
mission
Vine & Branch is a premium clothing brand that serves to remind Christians of their identity in Christ and inspires fearless testimony at every opportunity.
vision
Provide premium, Christian-themed clothing that people want to wear.
Spread the Gospel through branding, marketing, email, and social media messaging.
Design clothing that reminds each and every customer of their true identity in Christ.
path to prosper
Our business will be modeled as an online popup shop that allows our community to buy products in limited quantities through seasonal collection drops. Our sales window will be limited to encourage hype and excitement around the limited nature of our high quality offerings. This allows our brand to craft quality garments at a smaller scale, while maintaining a manageable growth rate with more precise direction.
Between collection drops, we will be focused on procurement and brand awareness as we develop and market each next collection. This allows our small team to act in a more intimate fashion and ensure a more secure run-rate that focuses us on experience instead of revenue.
growth
As we grow with our community, we will be creative in our offerings to ensure innovation and variety that extends past the closet. This includes physical popups, community events, outreach opportunities and more. While our passion begins with clothing, our love for our community leads us to always provide more ways to grow the love for God.
brand concepts
The fours brand concepts below outline that initial paths that can be taken to implement and scale the brand in the best possible ways for success. While many fonts, products, graphics and other elements can be used in specific collection drops, the overarching style of each brand concept differs in a way that allows a long path forward and enough flexibility to expand further as needed.
