different by design.
your brand is your
let us explain
most understand brand as a look,
most understand brand as a look,
most understand brand as a look,
but it goes so much farther than that.
but it goes so much farther than that.
but it goes so much farther than that.
Often times, we hear people claim to have a brand, when all they ever had was a logo. Your brand is better defined as they way you are remembered. The hard truth is, your brand is defined by your customers based on their experiences and memories they make along the way.
When you think of brand titans – like Apple, Nike or Porsche – the name automatically paints a picture in your brain of how you define them. It's not in their control, but they can influence the outcome, and they do it well. This is because they've spent generations following their mission, brand guidelines, and values to ensure their brand is maintained over time.
This is what we call "Brand Legacy"
What most would define as simply a logo, a brand relates closer to a memory. Where a logo should be considered more as a style, brand can be described as how you make your audience feel. It goes beyond the colors you pick or the typeface you use. So far, that brand is redefined through creative ideation every. single. day…
The hard truth is, your brand is defined by your customer. The fun is in ensuring they define it as intended.
that's where we come into the mix.
that's where we come into the mix.
Our job is to ensure it's defined properly as you grow. It's not easy to predict a brand's legacy from its inception, which is where experience and craft plays a large part. We've been doing this for a long time, and we've built a craft in understanding culture, commerce, and style. Each one impacts the other in nuanced ways, and we play chess with brands to ensure a check mate.
We can talk for hours on how branding works and why it's so important, but we figured explaining our process in short would be easier to grasp in a quick read. Scroll through our steps of discovering and developing brands below.
If something clicks along the way, schedule a free 15 minute consultation with us. We'd love to answer your questions and discuss how we can help your brand.
that's where we
come into the mix.
Our job is to ensure it's defined properly as you grow. It's not easy to predict a brand's legacy from its inception, which is where experience and craft plays a large part. We've been doing this for a long time, and we've built a craft in understanding culture, commerce, and style. Each one impacts the other in nuanced ways, and we play chess with brands to ensure a check mate.
We can talk for hours on how branding works and why it's so important, but we figured explaining our process in short would be easier to grasp in a quick read. Scroll through our steps of discovering and developing brands below.
If something clicks along the way, schedule a free 15 minute consultation with us. We'd love to answer your questions and discuss how we can help your brand.
who are you?
who are you?
Choosing the right name for your brand is crucial in establishing a strong legacy because it serves as the cornerstone of your brand's identity and perception. A strong name encapsulates the essence of your brand, conveying its values, mission, and unique qualities in a single, memorable phrase. It is the first point of contact with your audience, influencing their initial impressions and emotional connections.
A name that resonates with your target market and aligns with your brand’s vision helps build trust and recognition, setting the stage for lasting success. Essentially, the right name not only differentiates you from competitors but also lays the foundation for a meaningful and enduring brand legacy.
The key markers to look for here can be simplified into three buckets.
1
Can you use it?
Can you use it?
Trademark rights call the shots here, and we don't dance around legality. If it's taken, we work with your team to find something that fits just as well, if not better.
2
Does it resonate with your audience?
Does it resonate with your audience?
Knowing your audience helps understand who you need to be. Through strong market research and understanding your lane, we're sure to find the right fit.
3
Is it memorable?
Is it memorable?
This is the fun part. Consider what your name sounds like, looks like when you write it, and how it sounds in a full sentence. If your audience can't remember the name, how will they search for you on google?
who are you?
Choosing the right name for your brand is crucial in establishing a strong legacy because it serves as the cornerstone of your brand's identity and perception. A strong name encapsulates the essence of your brand, conveying its values, mission, and unique qualities in a single, memorable phrase. It is the first point of contact with your audience, influencing their initial impressions and emotional connections.
A name that resonates with your target market and aligns with your brand’s vision helps build trust and recognition, setting the stage for lasting success. Essentially, the right name not only differentiates you from competitors but also lays the foundation for a meaningful and enduring brand legacy.
The key markers to look for here can be simplified into three buckets.
1
Can you use it?
Trademark rights call the shots here, and we don't dance around legality. If it's taken, we work with your team to find something that fits just as well, if not better.
2
Does it resonate with your audience?
Knowing your audience helps understand who you need to be. Through strong market research and understanding your lane, we're sure to find the right fit.
3
Is it memorable?
This is the fun part. Consider what your name sounds like, looks like when you write it, and how it sounds in a full sentence. If your audience can't remember the name, how will they search for you on google?
what's your aura?
what's your aura?
The "aura" of a brand is essential. It encompasses the intangible yet powerful qualities that shape how a brand is perceived and experienced. This includes elements such as personality, emotional appeal, and the overall atmosphere that the brand projects to its audience.
A strong brand aura helps create a distinctive identity, fostering deep connections and loyalty among consumers. It influences how people feel about the brand, impacting their decisions and interactions. By carefully cultivating a positive and authentic brand aura, a company can enhance its reputation, differentiate itself from competitors, and build a compelling narrative that resonates with its audience on a profound level.
We advise our clients to establish their aura before they build anything else, because it determines how every other domino should fall thereafter. It sets up the opportunity to begin styling the brand, and designing the elements necessary to make your product special.
what's your aura?
The "aura" of a brand is essential. It encompasses the intangible yet powerful qualities that shape how a brand is perceived and experienced. This includes elements such as personality, emotional appeal, and the overall atmosphere that the brand projects to its audience.
A strong brand aura helps create a distinctive identity, fostering deep connections and loyalty among consumers. It influences how people feel about the brand, impacting their decisions and interactions. By carefully cultivating a positive and authentic brand aura, a company can enhance its reputation, differentiate itself from competitors, and build a compelling narrative that resonates with its audience on a profound level.
We advise our clients to establish their aura before they build anything else, because it determines how every other domino should fall thereafter. It sets up the opportunity to begin styling the brand, and designing the elements necessary to make your product special.
do you have style?
do you have style?
A brand's style (logo, color palette, typography, and overall design) is the heartbeat of its visual identity and crucial for making a lasting impression. This visual framework is not just about aesthetics; it's about creating a distinctive and cohesive image that captures the essence of the brand and communicates its values at a glance.
A compelling logo, complemented by a thoughtful color scheme and consistent design elements, makes the brand instantly recognizable and memorable. This visual consistency builds trust and reinforces brand identity, ensuring that every interaction with the brand feels cohesive and aligned with its core message. It also differentiates your brand from the masses to make it easier to spot, easier to remember, and builds loyalty with customers that are passionate about aesthetics.
In essence, the brand's style is its most potent tool for standing out in a crowded market, forging emotional connections, and laying the groundwork for long-term loyalty and success.
do you have style?
A brand's style (logo, color palette, typography, and overall design) is the heartbeat of its visual identity and crucial for making a lasting impression. This visual framework is not just about aesthetics; it's about creating a distinctive and cohesive image that captures the essence of the brand and communicates its values at a glance.
A compelling logo, complemented by a thoughtful color scheme and consistent design elements, makes the brand instantly recognizable and memorable. This visual consistency builds trust and reinforces brand identity, ensuring that every interaction with the brand feels cohesive and aligned with its core message. It also differentiates your brand from the masses to make it easier to spot, easier to remember, and builds loyalty with customers that are passionate about aesthetics.
In essence, the brand's style is its most potent tool for standing out in a crowded market, forging emotional connections, and laying the groundwork for long-term loyalty and success.
what do you offer the world?
what do you offer the world?
The product or service is the core of a brand’s value proposition and plays a pivotal role in shaping its reputation and legacy. It's the tangible expression of the brand’s promise, directly impacting customer satisfaction and loyalty.
A high-quality product or service that meets or exceeds expectations not only fulfills the needs of consumers but also reinforces the brand’s credibility and trustworthiness. By delivering consistent and exceptional experiences, a brand solidifies its position in the market, differentiates itself from competitors, and builds a loyal customer base.
Ultimately, the strength of a brand hinges on its ability to offer a product or service that resonates with its audience, driving both immediate success and long-term brand equity. We work to curate memorable products, as well as how they're delivered. This can be as simple as label design, or as far as specific material sourcing from suppliers to ensure your product is unique. We've done it all, and we can't wait to show you the impact it makes.
what do you offer the world?
The product or service is the core of a brand’s value proposition and plays a pivotal role in shaping its reputation and legacy. It's the tangible expression of the brand’s promise, directly impacting customer satisfaction and loyalty.
A high-quality product or service that meets or exceeds expectations not only fulfills the needs of consumers but also reinforces the brand’s credibility and trustworthiness. By delivering consistent and exceptional experiences, a brand solidifies its position in the market, differentiates itself from competitors, and builds a loyal customer base.
Ultimately, the strength of a brand hinges on its ability to offer a product or service that resonates with its audience, driving both immediate success and long-term brand equity. We work to curate memorable products, as well as how they're delivered. This can be as simple as label design, or as far as specific material sourcing from suppliers to ensure your product is unique. We've done it all, and we can't wait to show you the impact it makes.
watch your tone.
watch your tone.
We remember this statement all too well from our childhood. We all deliver with nuance depending on who or what we speak to. Brand is no different.
Tone is the personality of your brand as expressed through its communication style, influencing how your message is received and perceived. Whether it’s friendly, professional, witty, or authoritative, the tone you adopt shapes the way your audience connects with your brand.
where are you going?
where are you going?
The values and mission of your brand are the guiding principles that shape its direction and impact.
By defining what your brand stands for and its purpose beyond profit, you create a compelling foundation that resonates with your audience. Strong values and a clear mission not only differentiate your brand but also attract customers who share similar beliefs and aspirations.
watch your tone.
We remember this statement all too well from our childhood. We all deliver with nuance depending on who or what we speak to. Brand is no different.
Tone is the personality of your brand as expressed through its communication style, influencing how your message is received and perceived. Whether it’s friendly, professional, witty, or authoritative, the tone you adopt shapes the way your audience connects with your brand.
where are you going?
The values and mission of your brand are the guiding principles that shape its direction and impact.
By defining what your brand stands for and its purpose beyond profit, you create a compelling foundation that resonates with your audience. Strong values and a clear mission not only differentiate your brand but also attract customers who share similar beliefs and aspirations.
tell your story.
tell your story.
Brand storytelling transforms your brand into a relatable and engaging entity. By sharing your brand’s origin, journey, and impact, you create a narrative that resonates on an emotional level with your audience.
Compelling stories humanize your brand, making it more memorable and relatable. Effective storytelling builds deeper connections, fosters loyalty, and differentiates your brand by highlighting what makes it unique and meaningful.
innovate & adapt.
innovate & adapt.
Innovation and adaptability are essential for maintaining a competitive edge and staying relevant in a dynamic market. A brand that embraces change, anticipates trends, and continuously improves its offerings demonstrates forward-thinking and resilience.
By prioritizing innovation, you not only meet evolving customer needs but also set the stage for long-term growth and differentiation. Adaptability ensures that your brand remains agile and responsive, securing its place as a leader in its industry.
tell your story.
Brand storytelling transforms your brand into a relatable and engaging entity. By sharing your brand’s origin, journey, and impact, you create a narrative that resonates on an emotional level with your audience.
Compelling stories humanize your brand, making it more memorable and relatable. Effective storytelling builds deeper connections, fosters loyalty, and differentiates your brand by highlighting what makes it unique and meaningful.
innovate & adapt.
Innovation and adaptability are essential for maintaining a competitive edge and staying relevant in a dynamic market. A brand that embraces change, anticipates trends, and continuously improves its offerings demonstrates forward-thinking and resilience.
By prioritizing innovation, you not only meet evolving customer needs but also set the stage for long-term growth and differentiation. Adaptability ensures that your brand remains agile and responsive, securing its place as a leader in its industry.
Schedule a 15-Minute call to get started
Schedule a 15-Minute call to get started
Schedule a 15-Minute call to get started
Copyright 2024. doodl.
Copyright 2024. doodl.
Copyright 2024. doodl.